SEO stands for Search Engine Optimization. This is the practice of taking a website and formatting the html code to read better to the search engines. What you may not know is if you want to get more traffic to your website the best way to do it is to get to the top of the search engine results, and Google is the number one engine.

The way search engines work is they crawl through the internet looking for sites and index them. Then when you go to Google and type in "Landscaping NJ" or "Auto Repair 08012" they will provide you the most relevant site. But it's not the job of the search engine to determine that you want to be found for those keywords. So how does a search engine come to find out; you tell them. You can do that by strategically adding keywords and key phases throughout your website so that when a search engine scans your site it finds those words and knows that you are probably the most relevant. That's the easy way to optimize a website for search engines.

There are many other factors that go into the formula a search engine follows to determine if your relevant for a keyword or key phrase that someone types in. Links to your site, meta tags, body text, image texts and social media are a few factors in a search engine's formula.

Most websites out there are beautiful and full of wonderful information, but if search engines don't find you and you never get indexed which means you never get searched and found, then what good is your website to anyone. More people use search engines to find what they are looking for on the internet then any other medium.

What we do is take your exsisting website and analyze the structure of the html code and reformat it so that search engines will have an easier time crawling through your site. We will research your industry and find good keywords that you'll want to be found with. Once we have a good list of keywords we can go through your site and strategically place those keywords and add links, fully optimizing your page.

Now because you have a website already it doesn't mean that it is optimized for the search engines. To find this out you can visit every page of your website and once your there go to "View and then page source." This will bring up your website's html code. From there you can determine if you site has been optimized.

For instance, does the title of your website include your company name? Is there a good clean description of your site? Is there about 5 strong keywords in your keyword metatag? Here's an example of poor optimization

<html>
<title>Bob's Auto Repair</title>
<body>
This is where the website content goes
</body>
</html>

That is a simple website code that only has a short title tag. Now here is an example of some good optimzation.

<html>
<title>Bob's Auto Repair Turnersville New Jersey</title>
<description>Bring your car or truck into Bob's Auto Repair today and recieve a free engine check. We are located in Turnersville NJ.</description>
<keywords>auto repair NJ,car repair NJ, auto body new jersey,car fix nj</keywords>
<body>
This is where the website content goes
</body>
</html>

That is a simple demostration with no research to back it up. If you website looks like our first example then chances are no search engine will ever find your or count you as relavant. Also these simple metatags must be different for every page, because not every page of your website talks about the same thing. It gives the search engine more food to feed off of.

Matthew Giovanisci
Colour Printing